JAPAN GO-TO-MARKET ／ AEO × CRM
Your product is ready for Japan.
Your go-to-market isn’t.
Japanese buyers research in Japanese. So do the AI assistants they ask. An English website, however good, is not in that conversation.
TRIEDGE builds the four things that are missing, and runs them.
- Be cited by AI search in Japanese
- Get traffic to a Japanese landing point
- See which Japanese companies came
- Turn them into meetings
Why does entering Japan need a different playbook?
Because the buying process is longer, more collective, and now largely mediated by Japanese-language AI answers.
Three things about Japanese B2B buying tend to surprise teams arriving from the US or Europe.
The evaluation happens before you hear about it
A working-level employee is asked to shortlist vendors. They search in Japanese and increasingly ask an AI assistant in Japanese. By the time you receive an enquiry, the shortlist already exists. If you were not in the Japanese-language answer, you were never on it.
The decision is collective, and it is documented
Approval typically moves through several people who never speak to you. What travels between them is a written document in Japanese. If your material cannot be pasted into that document, your champion has to write it for you — and most will not.
Nobody wants to be the first buyer
Japanese buyers ask who else has adopted this, in Japan, in their industry. A global logo list is weaker evidence here than one local reference. This is why we treat the CRM and the follow-up as part of the same job as the content: your first Japanese customers are the asset that unlocks the rest.
None of this means Japan is closed. It means the sequence is different: be findable in Japanese first, capture and follow up properly second, and let the early references do the selling third.
SELF-MEASUREDWe ran this on our own site
before selling it to anyone
These are not client results. They are measurements from TRIEDGE’s own Japanese website.
Companies supported
140+
As of August 2026
Times AI cited our site
340citations
Microsoft Copilot, 13 days (16–28 July 2026). Source: Bing Webmaster Tools, AI Performance
Our share of the AI answer
50%
Of the pages AI cited when asked about TRIEDGE, half were ours. Same period and tool (citation share)
What can we take off your hands?
Four services. Each one is execution work, not a recommendation deck.
You do not have to buy all four. Most engagements start with either AEO or CRM, and the other services get added when there is a reason.
Why work with TRIEDGE rather than a large agency?
Because we do the work ourselves, we publish our prices, and we are certified on both of the CRM platforms most foreign entrants actually use.
- Founded
- 2011. Tokyo, Ginza.
- Certifications
- HubSpot Gold Partner (since 2022)｜Zoho Certified Partner, consulting partner (since 2017)
- Track record
- 140+ companies supported (as of August 2026)
- Working language
- Enquiries and reporting in English. Market-facing delivery in Japanese.
- Pricing
- Published in full on this site. No discount negotiation.
We would rather lose a deal on a published price than win one by being the cheapest in the room.
TRIEDGE Inc. ／ Pricing policy ／ August 2026
Two consequences worth knowing about before you contact us. First, we do not implement website code. We specify precisely what to change and your developer or web partner makes the change. Second, we do not run outbound calling or email blasting as a headcount service. We design the approach and build the system that runs it.
What happens after we contact you?
A 60-minute call in English, then a written scope. Nothing is committed before the scope is agreed.
Introductory call (60 minutes, English)
What you sell, who buys it in Japan, what already exists in Japanese, and what your Japan team looks like today. We will tell you here if we are not the right fit.
Scope and written estimate
We define the boundary of the work and agree the hours before quoting. An estimate given without a defined boundary always drifts later, so we do not give one.
Measurement first (JPY 100,000)
Before any content work, we set up the measurement: AI citation tracking, a dedicated AI-search channel in your analytics, search console, and index notification. You can stop here. The measurement setup stays in your own accounts either way.
Delivery, reported monthly
Monthly reporting in English covering citations, citation share, traffic and pipeline. Minimum term 6 months for the monthly services.
FAQFrequently asked questions
The questions we are asked most often by companies looking at Japan.
Q. We already have an English website. Why is that not enough for Japan?
Because Japanese buyers do not search in English, and neither do the AI assistants they ask. A B2B evaluation in Japan usually starts with a Japanese-language search or a question put to ChatGPT, Copilot or Gemini in Japanese. If nothing about you exists in Japanese, you are not in the answer. Translating your homepage does not fix this either: the questions Japanese buyers ask are different from the ones your English site was written to answer.
Q. What does TRIEDGE actually do for a company entering Japan?
Four things, and you can start with one. We build the Japanese-language content and structured data that makes you citable by AI search (AEO). We build and run the CRM that captures and follows up the leads (HubSpot or Zoho). We automate repeatable internal work with AI (AI Staff). And we train your Japan team to use AI in their actual work. We do the execution, not just the recommendation.
Q. Do you speak English? Who would we be working with?
Yes. Enquiries and reporting can be handled in English. Day-to-day delivery work — writing Japanese content, configuring your CRM, talking to Japanese vendors — is done by our Japanese team in Tokyo. In practice most clients want exactly that split: English for the decisions, Japanese for the market-facing work.
Q. How much does it cost, and are prices really published?
Yes, every price is on this site. AEO is JPY 100,000 to set up plus JPY 350,000 per month, or JPY 450,000 per month with AI search visibility. CRM is JPY 800,000 per month for a 3-month build, then JPY 350,000 per month. AI Staff is JPY 300,000 per month. Training is JPY 400,000 per person. Minimum term is 6 months for the monthly services. We do not discount, because a published price that changes when you negotiate is not a published price.
Q. How long before we see results in Japan?
Structural work — content, FAQs, structured data, measurement — takes one to three months. Enquiries typically start appearing from month six to nine. There is a gap in between where the structure is done and nothing has happened yet, and we tell clients about it before they sign rather than after. During that gap you can still see progress, because we report citation counts and citation share monthly. The 6-month minimum term exists because of this shape, not as a commercial lock-in.
NEXT STEPTell us what you sell,
and who you think buys it in Japan
We reply within two business days, in English. If we are not the right partner for your situation, we will say so on the first call.